E62 - Online Marketing Strategy & Tactics in 2017

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Published
http://www.businessmarketingshow.com/2017-online-marketing-strategy/

Our first episode for 2017. In this episode we're talking about the online marketing strategies and tactics that will move the needle for you in 2017.

This is a conversation about what we've been using with clients over the last 3-6 months, what's working really well and what will become increasingly important in the coming year.

This episode is definitely one to listen to if you're a small business owner looking to ramp up your online marketing in 2017.

Key focus areas for 2017:

*Web hosting - fast, reliable hosting
- Test your hosting speed at tools.pingdom.com
- Brendan's high performance Wordpress hosting solution
- Google Apps or Gsuite for email hosting
*Whatever you want your website visitor to ultimately do, give them that option online. Whether it's buy something, book or schedule an appointment, reserve a spot, whatever it is, give the customer the ability to do it through your website 24/7.
*You need a page of content for every product and service you sell and all your locations. How is Google going to rank you for a term you don't have any website content for and how is a customer going to buy something if they don't know you sell it?
*Reviews and reputation management - something that will become increasingly important in 2017. A handful of bad reviews can ruin some businesses, make sure at a minimum you're monitoring your online reviews.
*SEO and Adwords aka a traffic generation strategy. A website is useless with no visitors, what's your strategy for getting traffic from Google and other places on the web?
Category
Marketing / SEO
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