The untold story of Patrón Tequila by Startup Grind Cape Town with Ilana Edelstein

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In this fireside chat via Zoom - Guillaume de Smedt chats to South Arfrican born, Ilana Edelstein, regarding the untold story of Patrón Tequila .

Ilana Edelstein was born and raised in South Africa. She left for New York arriving in 1979 with just $200 in her pocket and a suitcase. In 1988 Ilana fell in love with Martin Crowley. This is her story of their love child, Patrón, the ultra-premium tequila brand. Ilana wrote The Patron Way which chronicles a luxury brand's path to success and a personal story of love and ultimately betrayal.

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