Balancing Personal and Company Branding for Founders - Parna Sarkar-Basu (Brand and Buzz Marketing)

44 Views
Published
Startup Grind Boston event: www.startupgrind.com/boston
Interviewed By Jason Kraus and Yev Ioffe.

About the Event:
A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and technology pioneers, and helps them launch and reinvent companies. Her expertise includes changing market perception, building market relevance, corporate (re)-positioning and new market entry as well as helping companies navigate the digital era.

Recipient of multiple awards, Parna has been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence, enterprise software, storage systems, robots, consulting services and manufacturing. Parna has led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), and PTC.

A Forbes contributor, Parna writes and speaks on various tech and marketing topics, including cognitive robotics, innovation for social good, digital transformation, artificial intelligence (AI) and impact on the workforce, and marketing trends. A champion of STEM initiatives, Parna builds and supports programs to inspire women in technology and future innovators – in schools, companies and professional organizations. She ensures that women are equally represented on panels and corporate initiatives and is a voice for gender inclusivity.

Parna is the V.P. of Marketing for WITI (Women in Technology International), a leading advocate of innovation, inclusivity and STEM. She also serves on various boards including WITI Boston and American Marketing Association Boston.

This fireside chat discussion will touch on both personal and corporate branding and how to balance the growth of both as a startup founder.

Startup Grind Local features incredible talks with entrepreneurs from Startup Grind’s worldwide network. Startup Grind is a global startup community designed to educate, inspire and connect entrepreneurs

Subscribe to StartupGrind Local: https://www.youtube.com/user/StartupGrindlocal
StartupGrind on YouTube: http://www.youtube.com/user/startupgrind
Follow us on twitter: Http://www.twitter.com/startupgrind
Like us on Facebook: http://www.facebook.com/startupgrind

Find a Startup Grind event in your area: http://www.startupgrind.com
Category
Startups
Commenting disabled.